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Advantages From Shrink Sleeve Labeling
There are lots of product labeling methods available today. You could select roll-fed shrink sleeves labeling which involves roll-fed application of the label using a combination of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling which is much like cut & stack film labeling, but where C1S and C2S papers are used, and in-mold labeling where the labeling is done as the containers are being shaped.
The fastest growing product labeling methods today is shrink sleeve labels. This labeling method entails the use of the latest in HD Flexo pre-press technologies. One of the greatest advantages of this labeling technique is that the flexographic printing used is very 'green', that means it is the best option if you want to reduce your company's carbon footprint. As outlined by DuPont's Life Cycle Assessment of 2008, the flexographic printing method lessens carbon dioxide emission and energy consumption by close to 50% compared to other label printing methods like Rotogravure. In leading label making company plants, the printing method is characterized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.
The shrink sleeves labeling method is beneficial in that it is one of the cheapest labeling methods today. The lower price is because very thin films of plastic are used. The low labeling costs means you may experiment with different shrink sleeve labels to determine which the most effective option is. This labeling technique gives you unparalleled flexibility in terms of the types of films used (you could pick from PVC, OPS, PETG, or PLA films) and in terms of the container size and shape that can be labeled. This is important because we all have different labeling requirements and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will help you in your marketing campaign. This labeling approach gives you 360 messaging and graphics, which means your product has greater consumer appeal and customers get to see your product in shelves, no matter where they are facing. Your advertising campaign will also benefit from the fact that you could incorporate an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions through giveaways and print coupons. You might also get an optional tamper-proof feature to protect the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.
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